Market & industry research: What is my industry? Online
Whether you are on the edge of a new industry or looking to enter an established sector, you need to quantify and understand the industry players, segments, and size. This workshop introduces you to existing sources of industry information such as market research reports and provides strategies to help you do your own analysis and estimations.
This is an introductory self-paced activity - no prior experience required.
Activity URL: https://uconn.libwizard.com/f/eddie
This activity should take under 30 minutes.
Participants will be able to...
- Experiment with do-it-yourself industry analysis
- Skim through a market research report in five minutes
- List proprietary and open sources of industry information
- Apply frameworks for analyzing and synthesizing your industry
Related LibGuide: Business Subject Guide by Edward Junhao Lim